Posting Rules
The UK's ethical advertising website and mobile app for pet sales, studs, rehoming and adoptions. We aim to provide a user friendly, safe and secure marketplace for both domestic and licensed breeders, rescue centres and buyers.
Petify is committed to animal welfare and complies with PAAG (Pet Advertising Advisory Group) and Goverment Animal Welfare guidelines. Anyone who violates these guidelines will be removed from the website and banned.
We have the right to reject any advertisements and to ban, close, or suspend any user accounts if we believe the user is acting irresponsibly or is not abiding by the posting standards outlined below.
Lucy's Law
According to Lucy's Law, puppies and kittens must be at least eight weeks old before they are permitted to leave their mother. You must be able to demonstrate the interaction of all puppies and kittens with their mother and, if possible, their father. If you advertise a litter of kittens or puppies, they must be yours and must have been bred by you.
Advert Photos
A picture is worth a thousand words. A minimum of 5 photographs is required for the categories: Litter For Sale and Rehome. The photographs you provide must be of the actual pet(s) you are advertising, within the same environment, not stock photographs found on the internet or elsewhere. If you are advertising a litter of puppies or kittens, you must also include a photo of the mother with her litter, preferably suckling. If possible, include a photo of the father. No duplicate photos allowed.
Advert Category
Adverts must be posted in the appropriate category. ie. Litter For Sale, Rehome or Stud.
Advert Description
Phone / Whatsapp numbers are not permitted in the advert description. Our software automatically removes any contact details / phone numbers / whatsapp links from the advert description. Potential buyers will reach out to you through the Petify chat service. You are welcome to exchange contact details via chat once you have connected with a buyer.
Advert description must be at least 100 characters. Advert description must match advert category, pet breed, as well as all other attributes such as health / vacination records, microchipping etc.
Pet Breed
Adverts must be posted with the correct pet breed. If the pet is a cross breed, this must be indicated explicitly in the description and the pet breed must be set to Mixed Breed.
Rehoming
- Pet must be microchipped. Petify cross-references the chip number with national databases.
- Pet must be older than 1 year old. If your pet is less than one year old please reach out to your local rescue center.
Working, Hunting and Guarding Dogs
You may not promote any type of working dog, or dogs that have been trained for security or protection, or whose primary function is working, guarding, or hunting. On Petify, only dogs that are family pets may be advertised.
Prohibited Adverts on Petify
- Dogs with clipped ears or docked tails.
- Individual dog / cat sales.
- Advertising a pet for sale with the intent of breeding, for example, a stud dog for sale.
- Pregnant pets.
- No swapping or exchanging pets.
- Pets as gifts / presents.
- Banned breeds are not allowed. Pit Bull Terrier, Japanese Tosa, Fila Brasiliero or Dogo Argentino.
We do not permit anybody under the age of 18 to post a pet for sale or a stud on the website, or to contact an advertiser through the website. If you advertise a pet, you must ensure that the person purchasing or adopting the animal is at least 18 years old.
